当代中国社会阶层的内部构成已经发生重大变化,这一社会变迁对中国电视传播价值取向的嬗变具有不可低估的影响。深入研究电视媒介人的观念变革、电视节目构成的多元化、受众接受心理的演变、媒介价值取向变化的双向互动意义,可以使得电视传播增加更多理性、自觉的成分。 The internal composition of the contemporary Chinese social class has undergone major changes. This social change has an inestimable impact on the evolution of the value orientation of China’s television transmission. In-depth study of television media people’s concept of change, the diversification of television programs, the audience to accept the evolution of the psychological changes in the value orientation of the media two-way interactive meaning, you can make the television transmission to add more rational and conscious elements.