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由于外部环境和内部环境都处于高度不稳定,甚至是剧烈的变化之中,创业型营销团队的治理结构的“动荡”也会成为常态,如处理不当,这必定会为未来的危机埋下伏笔。北京华致通酒行是一家电子商务公司,公司由总经理石总创立,近年,随着白酒电商业务的不断升温,公司在京城乃至全国都小有名气。然而,天有不测风云,就是这样一家被业内人士普遍看好的白酒电商希望之星,却遭遇了“内讧”。
As the external environment and the internal environment are in a highly unstable, or even dramatic changes, entrepreneurial marketing team governance structure “turmoil ” will become the norm, if not properly handled, it will certainly be buried for the future crisis Under the pen. Beijing Hua Zhi Tong Liquor is an e-commerce company, the company founded by the general manager of stone in recent years, with the liquor business continues to heat up, the company in the capital and the country are little known. However, there are unpredictable circumstances, is such a general optimistic about the industry’s liquor business hope star, but suffered “infighting ”.