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今年连锁热。百姓说,报纸炒。“连锁业要上台阶”,“连锁店要上规模”。一时大连锁喊得山摇地动。然而,去年就宣布年内要开100家连锁店的北京红苹果点点利商贸集团,大连锁好梦未圆,今年5月却不得不停业了。可能是这则新闻太具爆炸性,北京各大报纸忙于追踪报道事件的本末。作为最早将连锁业介绍到我国来的青年学者、国内贸易部商业研究中心副研究员姚力鸣,则更多是站在连锁业大局的立场,结合当前形势,从学术与专业的角度审视这个问题。请看本期焦点:
This year chain hot. People say that newspapers stir. “Chain industry to a high level”, “chain stores to scale.” A large chain shook his arms. However, last year announced the opening of 100 chain stores in Beijing during the Red Apple Little Lee Business Group, the big bad dream chain, in May this year had to suspend business. It may be that this news is too explosive. Beijing’s major newspapers are busy tracking the stories. As the earliest young scholar who introduced the chain industry in our country, Yao Liming, an associate researcher at the Commercial Research Center of the Ministry of Domestic Trade, is more concerned with the overall situation of the chain industry. Combining with the current situation, this problem can be viewed academically and professionally. Look at the current focus: