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随着我国社会、经济地位在全球的提升,“体育强国”梦同样是实现中华民族伟大复兴的中国梦。根据现代媒体的特点和体育赛事的传播特征,分析现代媒体与体育赛事之间的利势互惠关系,可以最大程度地使双方形成利益共享、优势互补、互相促进、互利共赢的良好态势。一、现代媒体传播体育赛事的特点1.突出专业策划媒体的专业策划,在体育赛事的传播中凸显重要性。随着社会的发展,现代媒体行业的竞争日趋激烈,为了提
With the improvement of our social and economic status in the world, the dream of “sports power” is also a Chinese dream of realizing the great rejuvenation of the Chinese nation. According to the characteristics of modern media and the characteristics of sports events, the analysis of the relationship between the advantages and the reciprocity of modern media and sports events can maximize the good momentum of mutual benefit sharing, mutual complementarity, mutual promotion and mutual benefit. First, the characteristics of the modern media dissemination of sports events 1. Highlight professional planning professional media planning, the importance of the spread of sports events. With the development of society, the competition in the modern media industry is getting fiercer and fiercer