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高校校园媒体是高校宣传思想工作的重要载体,也是校园文化的重要组成部分。在全媒体时代,如何有效整合校园传统媒体和新媒体,构建整体“大宣传”的格局,是值得高校宣传思想工作者思考的问题。本文将通过对高校校媒的现状分析和整合的可行性研究,对该问题进行探讨。
College campus media is an important carrier of propaganda and ideological work in colleges and universities as well as an important part of campus culture. In the all-media era, how to effectively integrate the traditional media and new media on campus and establish the overall pattern of “big propaganda” is a question worthy of consideration by propaganda and ideological workers in colleges and universities. This article will explore the issue through the analysis of the status quo of college media and the feasibility study of integration.