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随着中国第三产业逐渐发展、国际贸易领域中的服务贸易数额逐年上升,中美体育产业服务贸易程度不断加深。因为美国在与中国的篮球产业服务贸易中具有超绝对优势,因此占领了绝大部分中国篮球市场。我们应该以超绝对利益视角来审视中美篮球产业的服务贸易合作,合理利用美国NBA在中国的投资,借鉴其产业管理方法,壮大中国篮球产业规模和竞争实力,才能在与美国的篮球产业服务贸易中拥有竞争力,实现贸易“双赢”。
With the gradual development of China’s tertiary industry, the amount of service trade in the field of international trade has risen year by year, and the service trade between the two countries has been deepening. Because the United States has an overwhelming superiority in service trade with China’s basketball industry, it occupies the vast majority of the Chinese basketball market. We should look at the service trade cooperation between China and the United States basketball industry from the perspective of super-absolute interests, make rational use of the investment made by the U.S. NBA in China, use its industrial management methods for reference, and expand the scale and competitiveness of China’s basketball industry to serve the basketball industry in the United States Trade is competitive and “trading” win.