当前,越来越多的基层检察院开始探索实行检察品牌建设。文章通过梳理基层检察院传统管理的问题和检察品牌发展现状,明确了基层检察院实行品牌战略的重要意义,并结合基层检察院的工作实际和部分基层检察品牌建设的成功经验,探索基层检察机关实施品牌战略的基本步骤和内容。 At present, more and more primary procuratorates have begun to explore the implementation of procuratorial brand building. By combing the problems of the traditional management of grass-roots procuratorate and the status quo of the development of the prosecutorial brand, the article clarifies the significance of implementing the brand strategy by grass-roots procuratorates. Based on the actual work of the grass-roots procuratorate and the successful experiences of some grass-roots procuratorial branding, this article explores the implementation of the brand strategy The basic steps and content.