We are witnessing a transformation in the figu- rative contract between companies and people. Seeking consumers’ input during the process of developing a product or idea is not,of course,a new idea.But the future’s increasingly complex marketplace has already spurred an evolution of We are witnessing a transformation in the figu- rative contract between companies and people. Seeking consumers’ input during the process of developing a product or idea is not, of course, a new idea.But the future’s increasingly complex marketplace has already spurred an evolution of