论文部分内容阅读
最轰动的营销未必是最烧钱的,但一定有个最聪明的点子。2012年10月14日清晨,奥地利著名极限运动员菲利克斯·鲍姆加特纳乘坐一个氦气球上升到美国新墨西哥州罗斯韦尔市上空38600米的高度,几近太空边缘。紧接着,鲍姆加特又仅仅依靠一件太空服和一套降落伞,从接近大气平流层的高度纵身跳下,整个跳跃时间耗时九分钟,但最令人激动的是,这次跳跃
The most sensational marketing may not be the most expensive, but there must be a smartest idea. On the morning of October 14, 2012, the famous Austrian extreme athlete Felix Baumgartner took a helium balloon to the height of 38,600 meters above the city of Roswell, New Mexico, near the edge of space. Shortly thereafter, Baumgarter again relied on a spacesuit and a parachute to jump off from a height close to the atmospheric stratosphere, which took nine minutes to complete, but the most exciting was the jump