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《中国企业家》2015年第21期生活《麻花如何开心》开心麻花的成功可以说是因为充分运用互联网的力量。与冯小刚的“冯式”喜剧、宁浩的“疯狂”系列和徐峥的“囧”系列一样,开心麻花也讲述小人物的故事和悲欢。不同的是,开心麻花是互联网时代的新型喜剧,它的逻辑和素材大量地来自于网络,段子混搭的痕迹很明显。开心麻花最早与乐视网合作,而它的话剧也
“Chinese Entrepreneurship” 2015 Vol. 21 Life “How happy twist” Happy Twist success can be said that because of the full use of the power of the Internet. Like Feng Xiaogang’s Feng-style comedies, Ning Hao’s Crazy series and Xu Zheng’s 囧 series, they are also happy about the stories and joys and sorrows of small figures. The difference is that happy twist is a new comedy in the Internet age, its logic and material from a large number of networks, the traces of mix and match is obvious. Happy twist first cooperation with LeTV, and its drama also