一、提出绿色营销的背景人们面对日趋严重的生态平衡、大气污染和生物灭种等环境危机,越来越认识到在工业发展和科学技术后遗症这些表象后面,隐藏着深刻的文化价值观念问题。传统的生产方式和企业行为缺乏生态观念,那种对自然资源釆取杀鸡取卵、竭泽而 I. Background of Proposing Green Marketing In the face of increasingly serious environmental crises such as ecological balance, air pollution and biological destruction, people are increasingly realizing that deep cultural values ​​are hidden behind the appearance of industrial development and the aftermath of science and technology. The traditional mode of production and lack of ecological behavior of business practices, that kind of take natural resources to kill chicken eggs, exhausted Ze