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商代诸王依靠预兆和神谕的神权力量来统治管理民众与国家,形成了独特的政治形态。与这种政治形态相适应的传播形态是人神之间的交流沟通。甲骨占卜是殷商时期人神之间交流沟通的传播方式,而巫祝贞人是沟通上帝鬼神与商代诸王的中间人,代表诸神宣示神谕神命,行使神权。神权政治与人神传播互相依存共同发展,在商代达到巅峰。
The kings of the Shang dynasty relied on the power of divine powers of omens and oracles to rule the people and the state and form a unique political form. The form of communication suited to this political form is the communication between people and gods. Oracle fortune telling divination is the communication between the gods and gods during the Shang dynasty. Wizhen zhen is an intermediary who communicates the god ghosts and the kings of the Shang dynasty. On behalf of the gods, they declare the gods and exercise theocracy. Theocracy and the spread of God depend on each other for common development and reached its peak in the Shang Dynasty.