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1971年,一家咖啡馆在西雅图历史悠久的派克市场开业了。现在,这家以《白鲸记》中亚哈船长的大副命名的小咖啡馆,已经成为世界上最大的咖啡馆。凭借在65个国家拥有超过2万家专卖店,星巴克成为美国增长最快的公司之一。公司从1994年的425家门店猛增至2013年的19 767家。而且,没有迹象表明它有任何减速的计划。那么,这个品牌究竟是如何经历了如此惊人的增长?在这里,我们可以从星巴克的领导人
In 1971, a cafe opened in Seattle’s historic Pike Market. Now, this small cafe named after the captain of Captain Ahab in the “Moby Dick” has become the world’s largest coffee shop. With more than 20,000 stores in 65 countries, Starbucks has become one of the fastest growing companies in the United States. The company soared from 425 stores in 1994 to 19,767 in 2013. Moreover, there is no indication that it has any plans for deceleration. So, how did this brand experience such amazing growth? Here we can get from the Starbucks leader