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从生产方式看,图像文化主要是一种“集体创作”,与社会、经济和科技密不可分,其突出意义在于它创造了一个大众消费群体及其文化观念,这对推进文化的民主化进程有着重要作用,但同时也有可能丧失创作主体的个性意识,甚至造成“媚俗”。从传播方式看,图像文化的传播,从传播者自身和当时当地的“在场性”中高度地游离出来,拉近了与异地乃至世界的距离,但也淡化了对本地日常生活经验和人际关系的关注,同时,复制型的传播方式造成了文化信息的高度增殖,但又因人们被“仿像”所包围,在一定程度上丧失了真实感。从接受方式看,图像文化具有公众性与被动性,它打破了雅俗二元对立的文化传统,但也造成了接受者对文本意义与深度的忽视。
From the perspective of production mode, image culture is mainly a kind of “collective creation”, which is inseparable from society, economy and science and technology. Its prominent significance is that it has created a mass consumer group and its cultural concept, which has a positive effect on promoting the democratization of culture Important role, but at the same time it is also possible to lose the creative personality of the subject, or even cause “kitsch.” From the perspective of mode of transmission, the dissemination of image culture, which is highly free from the communicators themselves and the local “presence” of the time, narrowed the distance from other places and even the world, but also weakened the experience of local daily life and interpersonal relationships At the same time, the replication mode of transmission caused a high degree of cultural information proliferation, but because people are “imitation” surrounded by a sense of the loss of realism. From the perspective of acceptance, image culture has the characteristics of both public and passive. It breaks the dual cultural tradition of elegance and custom, but also causes the recipient to ignore the meaning and depth of the text.