随着我国旅游业的发展,作为旅游业一项高附加值产业的旅游工艺品也得到了快速的发展,引起了越来越多人的重视,同时对旅游工艺品专业设计人才的要求提升。但现阶段我国对旅游工艺品设计专业人才培养没有注重对其地域文化素养的培养,没有根据旅游人才市场的实际需要培养适合社会发展需要的人才,对旅游工艺品设计专业学生就业观念引导存在问题。针对这些问题有关教育人员提出了基于地域文化背景旅游工艺品设计课程建设的要求,确定了以文化传承人为定位的旅游工艺品设计人才培养目标,文章就此进行分析。 With the development of China’s tourism industry, tourism crafts as a high value-added industry in tourism have also been rapidly developed, arousing more and more people’s attention, and at the same time, the demand for the professional design talent for traveling handicrafts has been raised. However, at this stage, our country did not pay much attention to the cultivation of tourism culture and design talents in our country and did not cultivate the talents suitable for the needs of social development according to the actual needs of tourism talent market. There were problems in guiding the concept of employment of tourism handicraft design students. In response to these questions, educators put forward the requirements for the construction of tourism handicrafts design courses based on the regional cultural backgrounds, and set the target of developing tourism handicrafts design talents based on the cultural successors. The article analyzes this.