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在我国现阶段,由于培养模式的不同,即投资主体的不同,以至在役明星运动员的无形资产商业开发出现了多种开发模式,主要有国家统一开发模式、市场和国家共同开发模式、场自主开发模式。几种模式差异的主要表现在管理体制、产权归属、收益分配、个人品牌塑造等方面。对我国在役明星运动员无形资产商业开发的几种模式进行比较后,对不同开发模式的优缺点进行了论述。
At the present stage in our country, due to the different training modes, that is, the different investment subjects and even the commercial development of intangible assets in service of star athletes, there are a variety of development modes, including the unified national development model, market and national development model, Development model. The main differences between the several models in the management system, attribution of ownership, revenue distribution, personal branding and so on. After comparing several kinds of commercial development of intangible assets of star athletes in service in our country, the advantages and disadvantages of different development modes are discussed.