网络表达的基本建构模式及反思——基于相关案例的综合分析

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借助数据挖掘软件,围绕中介性突发事件的发展变化,抓举上海外滩踩踏事件、天津爆炸、雷洋案、平邑拆迁、哈尔滨大火、唐慧案、疫苗事件、洪水灾害等突发事件中网民表达的相关数据,运用框架建构理论,归纳网络表达的三种基本建构模式:追问模式、联想模式、反思模式。从关注事实到关注原因,再到关注问责,进而转向事故的整改层面,网络表达呈现出一定的内在逻辑性;同时在情感倾向上,呈现出理性与感性并存、追问与质疑并举、悲痛与反思并进的特征。基于传播视角探究三类建构模式的舆论趋势,可以助推“事实真相”的揭示进程,延长舆情发展的兴奋周期,使舆情“深度”呈攀升趋势。 With data mining software, focusing on the development and changes of interim emergencies, the Internet users were caught in such unexpected incidents as the stampede on the Shanghai Bund, the explosion in Tianjin, the Lei Yang case, the demolition of Pingyi, the Harbin fire, the Tang Hui case, the vaccine incident and flood disasters Expression of the relevant data, the use of framework for the construction of theory, summarized the network of the three basic modes of construction: questioning model, Lenovo model, reflection mode. From the fact of concern to the reason of attention, to the rectification of paying attention to the accountability and then to the accident, the network expression shows some inherent logic; at the same time, in the tendency of emotion, the coexistence of reason and feeling, the question and doubt, Reflections on the characteristics of progress. To explore the public opinion trends of the three types of construction modes based on the perspective of communication can help to unveil the process of revealing the truth of the facts and extend the period of excitement in the development of public opinion so as to make the public opinion deepen.
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