近年来,国内手机市场已经由通信运营商一家独大变身运营商、电商、社会化渠道三分天下,而且呈现运营商市场越来越小,电商市场越来越大的趋势。这与消费者购物习惯的改变、京东等电商平台的持续发力,以及各手机厂商对线上渠道重视程度的增加不无关系。十年前,通信运营商渠道或许还是各大手机厂商出货的主要渠道,但在十年后的今天,各大手机厂商显然已经有了更多的选择,以通信运营商为主的渠道格局正在发生变化。近年来,已有越来越多手机厂商选择将旗下的产品在自己的品牌官网,以及京东商城、天猫等电 In recent years, the domestic mobile phone market has become dominated by a single operator of telecommunications carriers, e-commerce, social channels one-third of the world, and showing the operator market is getting smaller and smaller, e-commerce market growing trend. This is a change with the shopping habits of consumers, Jingdong and other e-commerce platform continues to force, as well as the handset manufacturers to increase the emphasis on online channels are not unrelated. Ten years ago, the channel of communication operator may still be the main channel for shipment of major handset manufacturers. However, after ten years, all the major handset manufacturers have obviously had more choices and the channel pattern dominated by telecom operators It is changing. In recent years, more and more mobile phone manufacturers have chosen their products in their own brand website, as well as Jingdong Mall, Tmall, etc.