随着乡村旅游的发展和互联网技术在旅游业的广泛应用,网络形象对旅游业的影响日益凸显。通过对相关国内外研究文献的回顾与梳理,对乡村旅游网络形象的概念和组成要素、评价方法和影响因素进行阐述。指出对国内研究的启示,并展望未来研究方向。 With the development of rural tourism and the wide application of Internet technology in tourism, the influence of network image on tourism has become increasingly prominent. Through reviewing and combing related research literature both at home and abroad, this paper expounds the concept, components, evaluation methods and influential factors of rural tourism network image. Point out the enlightenment to the domestic research and look forward to the future research direction.