论文部分内容阅读
大众文化作为当代中国的主导型文化形态,对视觉形象的依赖程度已经到了无以复加的地步。对大众文化视觉形象类型的深层结构系统进行剖析,将有助于我们更好地理解大众文化在媒介环境变迁、视觉主导性及其社会转型等方面的一系列现实问题。简言之,通过将大众文化视觉形象的动态表征过程转化为一种反映特定意识形态诉求的文本叙事活动,我们可以对其主题类型、话语类型、叙事特征等多个层面的问题展开讨论,并提炼出“英雄形象”、“成功者形象”、“追梦者形象”等一系列既充分反映时代变迁语境,又极具支配性表征范式意味的中国当代大众文化视觉形象类型。
As the dominant cultural form of contemporary China, mass culture has relied on the visual image to an undisputable extent. An analysis of the deep structural system of the visual image type of mass culture will help us to better understand a series of practical problems of mass culture in terms of changes in the media environment, visual dominance and social transformation. In short, by translating the dynamic representation of mass culture visual images into a textual narrative activity that reflects a specific ideological appetite, we can discuss various aspects of its subject type, discourse type, narrative features, etc. A series of visual images of contemporary Chinese mass culture that fully reflect the changing context of the times but also have a very dominant characterization paradigm are extracted from such images as “hero image”, “image of the successful person”, and “image of the dreamer” Image type.