论文部分内容阅读
一、市场定位决策国素: 1、旅游资源。旅游地要确定自己的旅游主题或形象,其中一个重要决定因素是该地旅游资源的基本构成及其特色。也就是说,一个地方的旅游市场定位应立足于自己的资源特色。首先,要看你这个地方的旅游资源在何种地域空间内具有独特性和优势。其次,如果一地的旅游资源种类较多,则应突出重点,以其主体旅游资源作为形象代表。例如香港,它既是国际金融、贸易中心,又是东西方文化荟萃之地,但无论是经济的成功,还是其独特的文化现象,都与其自由港
First, the market positioning National decision-making: 1, tourism resources. Tourism to determine their own travel theme or image, one of the important determinants of the tourism resources in the area is the basic composition and characteristics. In other words, a local tourism market positioning should be based on its own resource characteristics. First of all, depends on the uniqueness and advantages of the geographical resources of the tourist resources in your place. Second, if there are more types of tourism resources in a place, the key points should be highlighted and the main tourism resources should be taken as the image. Hong Kong, for example, is not only an international financial and trade center, but also a place where the East meets the West. However, both economic success and its unique cultural phenomenon are linked to its free port