论文部分内容阅读
近日,来自英国萨维尔街的吉凡克斯(Gieves&Hawkes)将品牌理念带到了CHIC2014。吉凡克斯国际有限公司总经理Charles Lassman在出席CHIC期间举行的中国服装商业论坛上,分享了吉凡克斯作为全球知名品牌的渠道及产品规划战略。10年前,吉凡克斯在中国上海开设了第一家店面,而今吉凡克斯现在拥有超过100家店面,并计划在未来几年开设更多店面,以此适应不断扩大并日益挑剔的中国奢侈品市场。“在过去5年间,中国的奢侈品高端男装消费者变得非常成熟,中国的高端服装消费市场已迅速打开,消
Recently, Gieves & Hawkes from Savile Row brought the brand concept to CHIC2014. At the China Apparel Business Forum held during the visit to CHIC, Charles Lassman, General Manager of Gioco International Co., Ltd., shared the strategic and strategic positioning of GiVEX as a globally renowned brand. About 10 years ago, Kevac opened its first store in Shanghai, China and now has more than 100 stores and plans to open more stores in the next few years to accommodate the ever-expanding and increasingly critical Chinese luxury market. ”In the past five years, China’s luxury high-end men’s clothing consumers have become very mature, China’s high-end clothing consumer market has opened rapidly, consumer