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伴随着互联网的发展,传媒业态不断变化。一方面,新媒体层出不穷,如报纸新闻网站、手机报等成为传媒业的重要力量;另一方面,随着三网融合的推进,传媒业借助技术实现与用户的嵌入与匹配,以满足媒介用户自我选择的个性化和多元化。特别是随着移动互联网的普及,消极的媒介受众将变为主动的媒介用户,直接参与内容的创造和分享。面对这种情况,各家报纸都在探索报业未来的发展方向,创造了很多新奇的数字报业新形态。然而,在新的传媒生态格局下,全球范围内的报业还没有实现利润向数字平台移动,也没有形成有效的数字报业赢利模式,报业未来的赢利能力仍有待解决。
With the development of the Internet, the format of the media is constantly changing. On the one hand, after another, new media such as newspapers and news websites and mobile newspapers have become important forces in the media industry. On the other hand, with the advancing of triple play, the media industry embeds and matches users with technologies to meet the needs of media users Individuality and diversity of self-selection. Especially with the popularity of mobile Internet, passive media audiences will become active media users and participate directly in content creation and sharing. Faced with this situation, all newspapers are exploring the future direction of the newspaper industry, creating a lot of novel digital newspaper industry a new form. However, under the new media ecology, the newspaper industry in the world has not yet realized the profit movement to the digital platform and has not formed an effective digital newspaper business profit model. The future profitability of the newspaper industry remains to be solved.