婚庆公司虽属新兴的文化创意产业,但传统的营销方式导致其服务效率低下,远不能满足当今新人们时尚、个性的消费需求。面对庞大的市场,婚庆公司急需推行数字化营销服务,通过网络、多媒体接待系统等数字化手段,扩大在新人中的影响力,快速提升自身的市场竞争力。 Although the wedding company is a new cultural and creative industries, but the traditional marketing methods lead to inefficient service, far can not meet today’s new fashion, personality consumer demand. Faced with the huge market, wedding companies urgently need to implement digital marketing services, expand their influence among newcomers through digital means such as the Internet and multimedia reception systems, and rapidly enhance their market competitiveness.