从2002年底起,史玉柱策划的又一保健品品牌——黄金搭档,开始在中央电视台紧接着脑白金广告播出,随后黄金搭档的广告在全国各地电视台展开,其投放密度之高,丝毫不亚于脑白金鼎盛时期的恢弘气势。与此同时,另一老维生素品牌——21金维他也新装上阵,发力维生素市场。2003年4月,以事件营销著称的养生堂利用“非典”为契机,推出成人维生素,并加大了广告投放。善存,金施尔康等合资品牌也开始躁动,一时间,空气中“素”味十足,保健品市场又嗅到了硝烟的气息。 From the end of 2002, Shi Yuzhu another health care products planned brand - the gold partner, began in the CCTV broadcast Melatonin followed by advertising followed by gold partner in television stations across the country, its high density, no less The magnificent momentum of the Melatonin heyday. At the same time, another old vitamin brand - 21 Kim Vittale also fresh outfit, force vitamins market. In April 2003, Yangshengtang, famous for event marketing, took advantage of SARS as an opportunity to launch adult vitamins and increase advertising. Good deposit, Jinshi Er Kang and other joint venture brands also began to restless, for a time, the air “prime” flavor full, health care products market smell the breath of smoke.