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五月份上海世博刚刚开幕,各国展馆亦陆续开放。观众所期待的除了展馆建筑本身呈现出来的新意和美学,更重要的期待,应该是在于全球各国借着世博的机会,展示各自对未来生活的想像和憧憬。自十九世纪世博会开始以来,这个国际盛会由物质层面上的展示各国工业化及科技创新产品,慢慢过渡到强调文化上的价值观及成为建立国家形象(nation branding)的载体。于是1939年的纽约世博才会出现“Building The World of Tomorrow”的主题,矢志呈现世界的未来发展方向;而到了1992年,巴塞罗那世博更与同年夏天举行的奥运会一起,成功地将巴塞罗那打造为一个现代化动感都市。各届世博会上曾经出现过的新发现、新意念数不胜数,当中不少概念都依然影响着我们的生活和世界观。
The Shanghai World Expo has just opened in May and the pavilions of various countries are also gradually opening up. What the audience expects is not only the new ideas and aesthetics presented by the exhibition hall itself, but also the more important expectations. It should be that the countries of the world use the opportunity of the World Expo to show their imagination and vision for the future life. Since the beginning of the Expo in the nineteenth century, this international event has slowly transitioned from the display of industrialization and technological innovation products at the material level to the emphasis on cultural values and the carrier for establishing national branding. As a result, the theme of “Building The World of Tomorrow” appeared in the 1939 New York Expo, and it was determined to present the future development direction of the world; and by 1992, the Barcelona World Expo had successfully built Barcelona together with the Olympic Games held in the summer of the same year. For a modern and dynamic city. There have been numerous new discoveries and new ideas that have appeared in the World Expo. Many of these concepts still affect our lives and worldviews.