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其实李娜是中国品牌最好的机会。在“因变而生,从中国到全球”的品牌论坛上,《中欧商业评论》执行主编王正翊,群邑中国首席执行官李倩玲,迈势亚太区首席执行官Neil Stewart,中欧陆家嘴国际金融中心研究执行副院长刘胜军等嘉宾进行了《从中国到全球》的圆桌讨论,对中国品牌海外推广的方法进行了阐述。王正翊:中国品牌的国际化是一个迫在眉睫却任重道远的议题。在过去10年里面,中国企业在资本、组织架构、销
In fact, Li Na is the best opportunity for Chinese brands. At the brand forum of “Evolving from China to the World,” Wang Zhengyi, Executive Editor of CEIBS, Li Qianling, CEO of GroupM China, Neil Stewart, CEO of MMI Asia Pacific, Liu Shengjun, executive vice president of the Center for Research and other guests, conducted a round-table discussion “From China to the World” and elaborated on the methods for overseas promotion of Chinese brands. Wang Zhengyi: The internationalization of the Chinese brand is an urgent and arduous task. In the past 10 years, Chinese enterprises in the capital, organizational structure, marketing