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在新媒体时代,新闻媒体的作用和影响力越来越大,可谓无处不在。正确应对媒体,有效引导舆论,是在新的历史条件下党中央对领导干部提出的新要求。作者作为新闻从业人员,从媒体角度对提升领导干部媒介素养的重要性、领导干部媒介素养的构建要求和提升及路径等问题进行了论述,希望对领导干部提高同媒体打交道的能力有所启发,在工作实践中善知媒体、善待媒体、善用媒体,提高执政效能,与媒体达到双赢。
In the era of new media, the role and influence of the news media is getting bigger and bigger, ubiquitous. Correctly handling the media and effectively guiding public opinion are the new requirements the party’s Central Committee has placed on leading cadres under the new historical conditions. As a journalistic practitioner, the author discusses the importance of promoting media literacy of leading cadres, the building requirements and promotion of media literacy of leading cadres, and other issues. He hoped to inspire leading cadres to enhance their ability to deal with the media, In the practice of good knowledge of the media, treat the media, make good use of the media, improve the effectiveness of governance, and the media to achieve a win-win situation.