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“麦当劳化”(McDonaldization)是由社会学家乔治·里兹在《社会的麦当劳化》一书中提出,指速食餐厅的准则正在支配社会:一是效率,用最经济的方式完成某项作业;二是可计算性,客观的项目(销售量)必须能够被量化,而非主观的项目(味道);三是可断定性,标准化和均一化的服务;四是控制,标准化和均一化的员工。这与当下的作文教学有一种异曲同工的暗合:以素材样板、结构模板和主题母板组合文章,完成训练或考场的“作业”;
McDonaldization, by sociologist George Ritz in his book McDonaldization in Society, states that fast food restaurant guidelines are dominating society: one is efficiency and the most economical way to do it A job; the second is computability, objective items (sales) must be able to be quantified, rather than subjective items (taste); third is to determine, standardize and uniform services; Fourth, control, standardization and Uniform staff. This is the same as the current composition teaching has a similar concerted discussion: the material template, the structure of the template and the theme of the motherboard combination of articles to complete the training or examination room “homework ”;