网上营业者急需抢占市场,网络刷单行为应运而生,但已然严重扰乱了电子商务的正常发展秩序。该行为根据主体不同分为卖家主导型与买家主导型,由于其性质及危害程度不同,可能导致虚假宣传、商业诽谤,甚至涉嫌诈骗。 Internet operators urgently need to seize the market, the network brushstroke behavior came into being, but it has seriously disrupted the normal development of e-commerce order. The behavior is divided into the seller-led and the buyer-led according to different subjects, which may lead to false propaganda, commercial defamation and even fraud because of their different nature and degree of harm.