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吉林人民广播电台2008年度荣誉榜颁奖盛典的主题是:“致敬.广播榜样”。“致敬.广播榜样”将成为吉林人民广播电台的一个品牌,长久地释放能量,发挥作用。将建构属于自己的核心价值体系和文化,建构自己的媒体品牌,并被受众认可,从而形成相对稳定的受众群,不断提高品牌忠诚度,使吉林人民广播电台在日益激烈的广播媒体大战中,建立自己品牌在市场上的优势地位,长期立于不败之地。本文重点阐述了如何开掘和发挥“致敬.广播榜样”这个品牌的价值。
Jilin People’s Radio 2008 Honor Awards ceremony theme is: “tribute. Broadcasting example ”. “Salute. Broadcasting example ” will become a brand of Jilin People’s Broadcasting Station, long-term energy release, play a role. Will construct its own core value system and culture, build its own media brand, and be recognized by the audience to form a relatively stable audience and continuously improve brand loyalty so that Jilin People’s Broadcasting Station in the increasingly fierce broadcast media war, Establish their own brand position in the market, long-term invincible. This article focuses on how to dig and play “pay tribute. Broadcasting example” brand value.