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在全球文化战争的语境中,中国的视觉文化形象无论是在海外还是在国内都处于一个滑落的过程。文化形象是国家整体形象中的最具长远影响力的部分,却是当前中国形象的短板。对于中国视觉形象提升而言,在“再中国化”中重新发现遗落已久的东方大国形象,并充分利用影视手段塑造、呈现新的东方形象,进一步进行文化输出,是当代中国文化软着陆的重要途径。
In the context of the global cultural war, China’s visual and cultural image is in a process of decline both at home and abroad. The cultural image is the most influential part of the country’s overall image, but it is the short board of the current image of China. For the improvement of China’s visual imagery, rediscovering the image of the long-awaited East Power in “re-Chineseization ” and making full use of the means of film and television to create and present a new image of the East and further cultural output are the characteristics of contemporary Chinese culture An important way of soft landing.