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随着互联网的普及和应用,社会发展步入了全新的发展时代,新媒体对于社会的发展产生着重要的影响。新媒体时代下,高校思想政治教育面临着许多困惑,对高校文化环境提出了挑战。如何充分发挥高校思想政治教育的积极影响,是新时期高校文化建设工作的重点。本文结合新媒体背景下的高校思想政治教育,对新媒体的应用进行分析,探究提高思想政治教育有效性的措施。
With the popularization and application of the Internet, social development has entered a new era of development and new media has an important impact on the development of society. Under the new media age, college ideological and political education faces many puzzles and poses challenges to the cultural environment of colleges and universities. How to give full play to the positive influence of ideological and political education in colleges and universities is the key point of university cultural construction in the new period. Combining the ideological and political education in colleges and universities in the new media background, this article analyzes the application of new media and explores measures to improve the effectiveness of ideological and political education.