运用文献资料等研究方法,研究目前我国啦啦操项目的市场化运作现状。啦啦操在我国有广阔的市场发展前景,但是就目前来看在市场发展上不太乐观。主要存在普及推广不到位、资源利用不佳、市场管理体制不健全等一系列问题。本文力争在研究现状的基础上提出具有针对性的相关策略,为啦啦操的市场化发展提供有益参考。 Use of literature and other research methods to study the current market situation of China’s cheerleading operation. Cheerleading in our country has a broad market prospects, but for now the market is not optimistic about the development. There are a series of problems such as the popularization and promotion are not in place, the utilization of resources is poor, and the market management system is not perfect. This article strives to put forward pertinent related strategies on the basis of the research status quo, and provide a useful reference for the market-oriented development of cheerleading.