专卖店在家电制造企业自拓渠道的过程中扮演了重要的角色,在一、二级市场中,面对苏宁、国美等零售巨头的竞争压力,家电生产企业的专卖店建设技巧与发展思路显得尤为重要,本文主要从设计,服务等角度探讨专卖店的建设技巧。 Specialty stores play an important role in the process of self-expanding of home appliance manufacturers. In the primary and secondary markets, in the face of the competitive pressures of the retail giants such as Suning and Gome, the construction techniques and development ideas of specialty stores for home appliance manufacturers appear Particularly important, this article mainly from the design, service and other aspects of the store building skills.