公司在衰落中遭遇的问题并非因为扩张本身,而是因为盲目扩张,一家卓越的公司之所以会消亡,往往是因为机遇太多而不是因为机遇太少读到柯林斯这本新书《再造卓越》,我感到了一种震撼,这种震撼甚至超越了当年读《基业长青》时的感觉,因为这是一本研究“如何失败”而不是研究“如何成功”的书。《基业长青》研究的是上行的公司,而本书研究的是向下急坠的公司,这本 The problem companies faced in the decline was not because of expansion, but because of blind expansion. The reason why a great company would die out was often because of the opportunities rather than because of the rare opportunity to read Collins’s new book Recycling Excellence. I felt a shock that even surpassed the feeling I had when I read Everlasting Studies because it was a study of how to fail but not how to be successful. “Foundation Everlasting” is the study of the upstream company, and this book is about the rapid decline of the company, this