POP广告(pointofpurchaseadvertis-ing)即店面广告,又称导买点广告,是依附于商店内外的一切广告形式,如户外招牌、悬挂广告、柜台展示、直接广告品等。POP广告有直接的导买作用,在消费者浏览商品或在种类繁多的商品面前犹豫不决的时候,能适时、恰当地介绍商品的内容、特点、优 POP advertising (pointofpurchaseadvertis-ing) that store ads, also known as the guide to buy advertising, is attached to the store inside and outside of all forms of advertising, such as outdoor signs, hanging ads, counter display, direct advertising products. POP advertising has a direct guide to buy, when consumers browse or hesitate in front of a wide range of goods, timely and appropriate introduction of the contents of goods, features, excellent