近年来,随着市场经济的不断发展,我国进出口贸易也进入了飞速发展的阶段,中西方文化的交流让我国香水市场也逐渐发展起来。香水是从国外引进的,在我国发展的时间很短,所以如何让消费者知道香水的价值,是广大香水运营商研究讨论的重点问题,香水要想实现好的运营效果,必须建立完善的运营机制和完美的包装设计。 In recent years, with the continuous development of market economy, China’s import and export trade has also entered a stage of rapid development. The exchange of Chinese and Western cultures has gradually developed our perfume market. Perfume is introduced from abroad, the development time in our country is very short, so how to make consumers know the value of perfume is the majority of perfume operators to discuss the key issues, perfumes in order to achieve good operational results, we must establish a sound operation Mechanism and perfect packaging design.