集群是在某一特定领域中,大量产业联系密切的企业以及相关支撑机构在空间上集聚,形成强劲、持续竞争优势的现象。在市场经济条件下,对中小企业集群区进行区域营销可以形成具有持久效应的区 位品牌。同时在区域营销中,通过电子商务降低成本,使专卖店获取一体化垄断利益,改进区域营销方 式。 Clustering is the phenomenon that a large number of industries are closely related to enterprises and related supporting institutions to be agglomerated in space in a specific area to form a strong and sustainable competitive advantage. Under the conditions of market economy, the regional marketing of clusters of small and medium-sized enterprises can form a brand with long-lasting effect. At the same time in regional marketing, through e-commerce to reduce costs, monopoly stores to get the monopoly interests, improve regional marketing.