论文部分内容阅读
在2013年湖南卫视广告黄金资源招标会上,湖南卫视只拿出15%的广告资源进行招标,相比其他卫视招标会上的捷报频传、亿元大单汹涌而至,作为卫视风向标的湖南卫视可谓是把头低到尘埃中去。如此低调,和湖南卫视以往高调果敢的作风难免有些格格不入,令业内不禁怀疑2012年的收视不利对芒果台形成了重创,电视湘军在调整的休养期不得不收敛锋芒。作为卫视成长道路上的领军人物,湖
In 2013, Hunan Satellite TV advertising gold resources bidding, Hunan Satellite TV only took 15% of the advertising resources for bidding, compared to the other TV bids on the popular news, billions of dollars a single surging, as the satellite vane of Hunan Satellite TV Can be described as the head down to the dust. Such a low profile, and Hunan Satellite TV in the past inevitably high-profile courageous style inevitably some incompatible, so that the industry can not help but suspect that adverse viewing ratings in 2012 Mango Taiwan has been hit hard, the TV army in the adjustment of the rest period had convergence edge. As a leader in the growth of satellite TV, Lake