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20世纪70年代,关于地理空间的认知研究逐渐发展起来。旅游者对目的地的印象都是通过实地旅游和间接了解等途径获取,因旅游地有其独立的地理空间属性,以致人们对旅游目的地的形象认知明显存有差异。在空间认知理论的指导下,结合认知地图和空间认知行为,并从空间认知行为或认知地图方面,研究地理空间认知的规律,对旅游地开展形象战略有着重要的现实意义。一、旅游者地理空间认知特征地理空间认知指人类如何认识自己赖以生存的地理环境,获取当地地理位置信息而产生的一种本能认知,其中包括位置、变化和规律等,共有四个方面认知,即地理思维、地理记忆、地理感知和表现再现。整个空
In the 1970s, the research on cognitive geography of space gradually developed. The tourists’ impression of the destination is obtained through on-the-spot tourism and indirect understanding. Because of the independent geospatial attribute of the tourist destination, there are obvious differences in people’s image recognition of the tourist destination. Under the guidance of spatial cognition theory, combining cognitive map and spatial cognitive behavior, and studying the law of geospatial cognition from the perspective of spatial cognitive behavior or cognitive map, it has important practical significance for carrying out the image strategy of tourist destination . I. Geospatial Cognitive Features of Tourists Geospatial Cognition refers to a kind of instinctive cognition that the human beings know how to understand the geographical environment in which they live and obtain the information of the local geographical location, including the location, changes and laws, etc. There are four Cognition of each aspect, namely geographical thinking, geographical memory, geographical perception and representation reproduction. The whole empty