目前,传统报业生产的丰富内容并未得到最为充分的利用,在数字化浪潮推动“媒体”介质不断演化的时代,报业经营模式由一元化转向多元化的过程中,如何建立多元化、立体化的内容产品和增值业务经营体系,改变以报纸发行、广告作为单一来源的收入结构,有效开发集团的新闻资源,加强内容资源整合已成为摆在报业面前的重中之重。 At present, the rich content of the traditional newspaper production has not been fully utilized. In the era of digitalization pushing forward the evolution of the medium of media, how to establish a pluralistic, Three-dimensional content products and value-added business management system, to change the newspaper distribution, advertising as a single source of revenue structure, the effective development of the Group’s news resources, and strengthening the integration of content resources has become the newspaper placed before the top priority.