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企业“诊断”,就是由企业“医生”即企业经营管理及发展战略研究方面的专家、学者,采用一定的手段,对企业进行诊断,并提出改进意见及有关措施,从而为企业的发展指明方向。随着市场经济的发展,企业面临的竞争将越来越激烈,有的企业因经营不善、管理混乱等不同情况存在着生存危机,需要专业“医生”来进行“诊断”,也需要企业内部进行自我“诊断”。企业“诊断”,本质上是咨询业的一种。《第三次浪潮》一书作者阿尔温·托夫勒认为,咨询业的发展反映人们选择力激增,也说明社会环境变得日益复杂化。企业自我诊断的主要方法如下:
The “diagnosis” of enterprises means that the “doctor” of the enterprise, ie experts and scholars in business management and development strategy research, adopts certain means to diagnose the enterprise, and puts forward suggestions for improvement and related measures so as to specify the direction for the development of the enterprise. . With the development of market economy, the competition facing enterprises will become more and more fierce. Some enterprises have a survival crisis due to poor management, chaotic management and other situations. They need specialized “doctors” to conduct “diagnosis” and also need to be carried out within the company. Self “diagnosis”. Enterprise “diagnosis” is essentially a kind of consulting industry. Arvin Toffler, author of The Third Wave, believes that the development of the consulting industry reflects a surge in people’s choice and it also shows that the social environment has become increasingly complicated. The main methods of business self-diagnosis are as follows: