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大唐袜业是诸暨市的重要产业,是整个大唐镇的经济命脉。随着近几年浙江省特色小镇的打造,大唐也成为了全球唯一的以袜子为图腾的小镇。大唐镇中小袜企在这个契机之下,打造自己品牌的袜子,提升企业竞争力成为了中小袜企的重要任务。文章通过分析大唐镇中小袜企的品牌现状、中小企业品牌建设的必要性,提出了中小袜企品牌创建的措施,促进中小企业自有品牌发展。
Datang Hosiery is an important industry in Zhuji City and the economic lifeblood of the entire town of Datang. With the development of characteristic towns in Zhejiang in recent years, Datang has also become the only town in the world that uses socks as a totem. Datang Town Small and Medium Hosiery Enterprises, under this opportunity, built their own brand of socks and increased their competitiveness to become important tasks for small and medium-sized socks enterprises. This article analyzes the brand status of small and medium socks enterprises in Datang Town and the necessity of brand building for small and medium-sized enterprises, and proposes measures for the creation of brand names for small and medium socks enterprises to promote the development of self-owned brands for small and medium enterprises.