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随着社会主义的发展建设及完善,企业竞争力逐渐增加,人们对企业的品牌形象也逐渐具体化、视觉化。视觉形象识别系统的范围最广,给人们的视觉感觉最直接。企业的视觉形象识别以视觉传播来传达企业文化、企业理念、服务特点等,是一种企业的抽象表达方式,以标准化、系统化、统一化的表达手法,形成一种企业独有的个性。本文针对视觉形象识别系统在企业中的作用进行深入分析。
With the development and improvement of socialism, the competitiveness of enterprises has gradually increased, and people’s brand image of enterprises has also gradually become more specific and visualized. Visual image recognition system, the most extensive range of visual sense to people the most direct. The visual image recognition of enterprises conveys the corporate culture, corporate philosophy and service characteristics by visual communication. It is an abstract way of business expression. It forms a kind of enterprise unique personality with standardized, systematic and unified expression method. This article focuses on the visual image recognition system in the role of enterprises in-depth analysis.