八十年代初,当中国学人接受公共关系学时,首先向世人展示的便是其独特性和差异性,千方百计去论述公共关系学与传播学、管理学、市场营销学、广告学、社会学、人际关系学、企业文化学的种种差异,从而来证明公共关系学是有其独特研究对象的、无法被其他学科所取代的、非常重要又极有前途的一门新兴学科。事实上,这些独特性与差异性研究是卓有成效的,它为公共关系学争得了一席之地,赢得了人们对其认可和重视。然而,问题的另一方面也就同时产生了:过分的划地为牢严重地局限了公共关系学的发展。单打一的活动策划,余地越来越小,象以塑造组织形象为目标的大型公共关系活动,本当是公共关系学中最辉煌的一章,但离开了企业的宏观发展战略和整体形象定位,这些大型活动弄不好就会变成花架子,好看而不实用,花了不少钱但隔靴抓痒难以解渴。危机事件的矫正 In the early 1980s, when Chinese scholars accepted public relations, the first thing they showed to the world was their uniqueness and diversity. They did everything possible to discuss public relations and communication, management, marketing, advertising and sociology , Interpersonal relationship and corporate culture, so as to prove that the public relations is a unique and emerging research subject that can not be replaced by other disciplines. It is a very important and promising new subject. In fact, these unique and differentiated studies have been fruitful. They have gained a place in public relations and won recognition and attention by people. However, on the other hand, the problem arises at the same time: Too much demarcation severely limits the development of public relations. One-to-one planning activities, with less and less room, like to create the image of the organization as the goal of large-scale public relations activities, this should be the most brilliant chapter in public relations, but left the macro-development strategy and the overall image of enterprises, These large-scale activities can not get better will become a flower stand, good-looking and not practical, spent a lot of money, but every boots itching is difficult to quench their thirst. Correction of crisis events