随着经济、文化、科技的迅速发展,特别是经济全球化、一体化进程的加快,全球信息网络的建立和消费需求的多样化,使得企业所处的环境更为开放、动荡,充满不确定性。这种变化几乎对所有企业都产生了深刻的影响。正因为如此,宏观决策思维要求企业高层立足于未来,对企业的远景与发展路径进行全面的缜密思考和系统规划,形成企业宏观思想决策;同时,关注企业自身环境与资源状况,以阶段性目标导向强化微观执行,让 With the rapid development of the economy, culture and science and technology, especially the economic globalization and the acceleration of the integration process, the establishment of a global information network and the diversification of consumer needs have made the environment for enterprises more open, turbulent and full of uncertainty Sex. This change has had a profound impact on almost all businesses. It is precisely for this reason that the macro-decision-making requires that top management should base on the future and carry out comprehensive and careful thinking and systematic planning of the enterprise’s prospect and development path to form the macro-ideological decision-making of enterprises. At the same time, pay attention to the enterprise’s own environment and resources, Strengthen the implementation of micro-oriented