随着社会科技的进步发展,国家的经济也在不断的发展之中,经济发展与商业紧密联系,因而促进了广告业的发展,并且让广告业的竞争越来越激烈。而在广告设计方面,多以中国元素作为设计材料,从而构成了独特的广告创意。中国是一个古老的文明古国,中国元素庞大繁杂且文化底蕴深厚,广告业的发展方向是以借助中国元素提升广告作品的文化底蕴,促进中国创意品牌与世界市场进一步发展。下面就中国元素在中国广告创意中的表现情况做以简单分析。 With the progress and progress of social science and technology, the economy of our country is constantly developing. The economic development is closely linked with commerce, thus promoting the development of the advertising industry and making the competition of the advertising industry more and more fierce. In the advertising design, mostly Chinese elements as a design material, which constitutes a unique advertising creativity. China is an ancient civilization with an ancient and ancient civilization. China has a large and complicated element and a profound cultural background. The development direction of the advertising industry is to promote the cultural heritage of advertising works with Chinese elements and promote the further development of the creative brand in China and the world market. Here’s a simple analysis of the Chinese elements in the performance of advertising in China to do a simple analysis.