一、中国衬衫的故事讲故事的人是世界营销大师米尔顿·科特勒:“一件在中国加工的 Hugo Boss衬衫,在美国纽约最繁华的第五大道的 Saks Fifth Avenue 百货公司的零售价是120美金,在这120美金中渠道商 Saks Fifth Avenue 赚了72美金(60%),名牌商 Hugo Boss 赚了36美金(30%),而中国的制造商只赚取了12美金(10%)”。科特勒甚至说中国的制造商们还在打价格战,很可能只以9.6美元 First, the story of China shirt storyteller world marketing guru Milton Kotler: “a Hugo Boss shirt processing in China, the New York’s most bustling Fifth Avenue Saks Fifth Avenue department store retail At $ 120, channel maker Saks Fifth Avenue earned $ 72 (60%), brand-name Hugo Boss earned $ 36 (30%), and Chinese manufacturers only earned $ 12 %) ”. Kotler even said that Chinese manufacturers are still playing price war, it is likely to only 9.6 US dollars