伊利公司2004年末经历了前所未有的震荡与考验,在过去的一年多里,伊利公司依靠其成熟稳健、处变不惊、运用娴熟的公关技巧与危机管理能力,通过协调内部公众关系、从容面对新闻媒体、坚持产品质量、热心公益事业、准确把握公关时机等危机公关管理策略,迅速渡过了危机。 Yili experienced an unprecedented turmoil and test at the end of 2004. Over the past year or so, Yili Company has relied on its mature and unswerving ability to apply PR skills and crisis management skills. By coordinating internal public relations, Yili Corporation has been able to confidently face the news media , Adhere to product quality, enthusiastic about public welfare, accurate grasp of public relations crisis crisis public relations management strategy, quickly passed the crisis.